Many of our clients create infographics to use as sales enablement tools, product demos or user-friendly software tutorials.Īt the top of the funnel, you can promote interactive graphics on social media and insert yourself into industry conversations by designing around recent trends. Interactive infographics can serve as standalone assets on a webpage or as part of a more holistic content launch. Including Interactivity in Your Marketing We can create a well-rounded distribution plan, complete with social media updates, SEO blog posts, email marketing and more. The launch of the final product is then determined by you and your strategist, and we begin measuring web results to report back on progress. Our team can build the landing page to house your new visual communication asset, and troubleshoot any issues that arise before, during and after the launch. The completed graphic is delivered to your team, with the appropriate GIF, SVG, PDF and other files, embed codes and elements you need. Our team creates a test version of the graphic to see it in action and ensure it appears as expected across all web browsers and devices. Motion graphics that visually explain your services.A responsive pie chart that highlights how an important statistic has changed.A clickable tutorial walk-through used for onboarding new employees or clients.An interactive map to show your locations.Here are a few interactive infographic ideas to consider: Next, we begin creating the infographic from scratch while testing different visualization and engagement tactics that could enhance the user experience. An interactive infographic will require more data, research, user options (multiple-choice questions or multi-layered pop-up functions, for instance) and programming to create.Īfter we create written outlines and mockups, we deliver them to you for approval. We provide standard infographic sizing options, but the best (or largest) ideas are better-suited for interactive elements. The infographic creation process begins with a concept that requires involvement from Design, Animation and Tech departments. The landing page that hosts the infographic should include embed code, typically from a custom-built tool or a third-party resource, which enables animated elements on the site. Interactivity requires integration and proficiency with certain technologies, such as Adobe Illustrator, Photoshop and After Effects. Your readers become active participants in your brand’s content. Interactive infographics are the next frontier in content marketing, enabling your site visitors to directly interact with your brand. Your dedicated team of marketing professionals will devise a distribution strategy to ensure the right people see your most important pieces of visual content. A strong SEO and content marketing strategy to support the launch and distribution of your interactive infographic is essential for producing the results you need. As a full-service content marketing agency, we know the work doesn’t end with the delivery of the asset. Once complete, we’ll build a search engine-optimized landing page to show off and promote your new infographic design. They work closely with our animation and web development teams to create an interactive design that’ll captivate and educate your site visitors. Our in-house team of expert graphic designers creates eye-catching branded visuals for their clients. When you work with Brafton, you’ll have direct access to a team of content marketing professionals ready to support your goals, headed up by a project manager and content marketing strategist who get to know your brand, audience and goals very well. If your brand has big dreams, we’ve got big content. How We Make Eye-Catching Interactive Infographics
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